The R Certificate* allows consumers to track their recycled textile clothing’s journey from factory to retail
[Hong Kong, May 29 2012] – Asia’s leading fashion NGO, Redress, launches their consumer-facing R certificate*, which verifies that retailers, brands or designers recycled their own factory fabric waste and/or unused clothing waste into their own brand new, recycled textile clothing items. This method of recycling reduces textile waste and saves the Earth’s natural resources. The R Certificate* is a new programme in line with Redress’ overarching mission to reduce waste in Asia’s fashion industry.
The R Certificate* guarantees that a clothing item was:
- Manufactured using a retailer’s, brand’s or designer’s own recycled factory fabric waste and/or recycled unused clothing waste
- Manufactured using a minimum of 20% recycled fibres
- Manufactured in factories that hold a Global Recycle Standard (GRS) certificate
- Manufactured along a fully traceable supply chain
“Although there is much to love about fashion, clothing manufacturing can be wasteful, from water to energy and textile waste. Via the R Certificate*, our goal is to recycle quality factory fabric waste and unused clothing waste so as ultimately to save our Earth’s diminishing natural resources. The R Certificate* encourages retailers, brands and designers to look back down their own supply chains and to reinvent their textile waste. Living in China, the world’s garment manufacturing hub, gives us the opportunity to innovate from the inside,” said Redress founder, Christina Dean.
The certification provides third party verification, full supply chain transparency and a visual supply chain animation to give consumers confidence and clarity in their retailers’, brands’ or designers’ claims. Consumers can log onto www.rcertificate.com to see how their clothing got from factory to retail by inputting the R Certificate* tracking number or by clicking on the website’s TRACK MY clothing icons. Consumers can also see an indication of the clothing’s estimated environmental savings.
The R Certificate* has the support of fashion industry leaders.
“We are pleased to support Redress’ R Certificate*,” said Anne Gillespie, Director of Industry Integrity for Textile Exchange, the organization that owns the Global Recycle Standard. “The R Certificate* translates today’s complex global supply chains into a consumer-friendly, visually compelling informative website. This provides a powerful platform to educate consumers about sustainable clothing whilst also enabling retailers to share their transparency with their customers. This is an exciting breakthrough,” she said.
Esprit Holdings, which operates over 1,100 directly managed retail stores worldwide and distributes through more than 11,000 controlled-space wholesale points-of-sale internationally in more than 40 countries, was the first retailer to be issued the R Certificate*. Esprit launched their R Certified* ‘Recycled Collection by Esprit’ in late May 2012 in Hong Kong. This inaugural recycled textile collection includes a range of recycled denim and recycled cotton jersey pieces, which were made by recycling Esprit’s own factory fabric waste. The collection has exciting environmental savings, which were calculated by independent carbon management company, Reset Carbon. For example, Esprit’s 35% recycled cotton jersey T-Shirts, blended with 65% recycled PET, are estimated to save 74% water, 18% electricity and 53% greenhouses gases per garment.
“Esprit is proud to be the first retailer to use the R Certificate*,” said Michel Bourlon, Senior Vice President, Head of Global Sourcing for Esprit. “This third party certification verifies that we recycled our own factory fabric waste into our new sustainable fashion line. It further allows us to communicate our supply chain transparency whilst educating our customers,” he said.
For more information about the R Certificate* and to view the animated supply chain and environmental savings please visit www.rcertificate.com.
Phone: +852 2861 0360
About Redress (www.redress.com.hk)
Redress is a NGO with a mission to promote environmental sustainability in Asia’s fashion industry by reducing textile waste, pollution, water and energy consumption. We achieve this via educational sustainable fashion shows, exhibitions, competitions, seminars, research, certifications and media outreach. Our unique profile allows us to collaborate with a wide range of stakeholders. We work with multiple fashion designers, textile and garment manufacturers, retailers, schools and universities, multilateral organizations, governments, NGOs, financial institutions and media organizations.