The 3% Mountain

The 3% Mountain was a 6m high installation of creatively displayed secondhand clothes that represented a mere 3% of the average textile waste going into Hong Kong’s landfill on a daily basis that was from 16th to 22nd June, 2011 located at the Star Ferry, Hong Kong.  The 3% Mountain put the scale of Hong Kong’s textile waste into perspective and proved to be a highly impactful community awareness project that, with the avid support of many celebrities, resulted in widespread media coverage and discussion on sustainable disposal of clothing.

The 3% Mountain was launched to expectant guests attending our Forever Better with Miele fashion show.

We loved it because the installation created such a powerful visual impact of secondhand clothing, much of which was in very good condition, that demonstrated the excsses of over-consumption yet in a beautifully unexpected way.

Photos

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    A 6-meter-high mountain made with tones second hand clothes from clothing bank
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    Model is wearing a reconstructed couture by Dorian Ho in front of Miele's eco laundry machines.
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    Redress's backdrop made with scrap fabrics
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    Designers and celebrities are celebrating this eco fashion event!
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    A 6-meter-tall mountain made with second-hand clothes from clothing bank, which is just 3% of Hong Kong's daily disposal in landfill.
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    Forever Better with Miele Exhibition
    Celebrity Carrie Lam is wearing a reconstructed Chinese style dress made by Magnan & Tse
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    The 3 % Mountain
 
 
 
 
 
 
 

 

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