Refashioning the Industry Lecture

Our ‘Refashioning the industry; successful sustainable business, design and marketing strategies’ lecture took place on 31st October 2011 at the Hong Kong Design Institute. The lecture focused on three inspiring case studies that engaged Fashion Design, Fashion Design & Branding and Fashion Merchandising students about their respective roles in the fashion supply chain. The three case studies included: Toms Shoes and their One-for-one business plan where for one shoe purchase, the company donates another pair of shoes to those in need; From Somewhere, the UK sustainable brand that up-cycles pre-consumer textile waste into ready-to-wear collections; and Levis innovative marketing strategies that educate and engage their customers with their corporate strategies.