WHY CIRCULAR FASHION

WE BELIEVE IN THE POSITIVE POWER OF FASHION.

The problem with fashion today is that it is a linear system, in which we:

• Take finite resources from nature 

• Make clothing 

• Use clothing for a short period of time

• Dispose of it as waste

Making fashion circular is the best way to let fashion thrive without costing the earth. Circular fashion refers to a system where we:

• Design clothing for longevity and with end-of-life solutions in mind

• Use materials that regenerate nature instead of depleting natural resources

• Make clothing in ways that eliminate waste and pollution at every stage of design and production

• Buy clothes responsibly, use them longer, and repurpose or recycle them at the end of their use

Change is needed because today’s fashion industry is one of the most wasteful and polluting industries in the world:

1. Around 100 billion apparel items are produced annually, the majority of which are landfilled or burned within one year of production. Less than 1% of material used to produce clothing is recycled into new clothing1

2. Every second, the equivalent of one rubbish truck of textiles is landfilled or burned2

3. Fashion contributes an estimated 4% of global greenhouse gas emissions3

4. Up to 20% of industrial water pollution comes from textile dyeing and treatment4

We all have a responsibility in driving a circular fashion – from industry players like designers, product developers, manufacturers and recyclers, to individual fashion consumers everywhere.

Let’s redress — i.e.“remedy or set right” — fashion. Together.

1. UBS $2.5trn industry at risk - What if consumers stop buying disposable clothes. April 2021

2. Ellen Macarthur Foundation (2017), A New Textiles Economy: Redesigning Fashion's Future

3. UNFCCC (2018), UN Helps Fashion Industry Shift to Low Carbon

4. Kant, R., Textile dyeing industry: An environmental hazard, Natural Science, Vol. 4, 1 (2012), p.23