CIRCULAR FASHION FOR CONSUMERS
We want to redress — i.e. “to remedy and set right” — fashion. So we’re working at the heart of fashion, with fashion consumers, who each have influential responsibilities in how we buy, wear, care and pass on our clothes. Consumers are driving a booming industry with our fashion spending:
Around 100 billion apparel items are produced each year, approximately doubling from 2006, and the majority of this is landfilled or burned within one year of production.2
The fashion industry globally is an estimated $2.5 trillion annual business, representing approximately 3% of global gross domestic product.1
We believe in the positive power of fashion. That’s why, to date, we have:
Collected and sorted over 130 tonnes of unwanted clothing
Reached 18,000 young students and teachers with educational resources and activities
Directly engaged 3,000+ corporate employees through talks and volunteer activities
Get inspired and informed about ways you can transform fashion through our thought-leadership videos, consumer book, various magazines, docu-series and interviews.
Let’s redress — i.e. “remedy or set right” — fashion. Together.
Watch
From Fashion Consumers to Fashion Citizens of Change. Our Founder, Christina Dean, invites us to re-examine our relationship with clothing in this 2023 TEDx talk.
Watch
Our Founder, Christina Dean, rescues clothes from a recycler in China and, alongside fashion stylist Janet Ma, injects sustainable consumer care techniques to bring waste back into wardrobes.
Watch
In episode 2 of The Journey by Kourtney Kardashian, Kourtney continues the conversations about sustainability in the fashion industry, talking to industry experts such as our Founder, Christina Dean.
Watch
Over 100 billion new clothes are produced every year, but at what environmental cost? Learn how to be a more sustainable fashion consumer with our positive influencer power!
WHY CARE ABOUT SUSTAINABLE FASHION?
Discover how fashion is one of the most polluting industries in the world and why we need to work towards a more circular future for fashion.
YOU ARE WHAT YOU WEAR
Our Founder, Christina Dean’s 2013 TEDx explores consumers’ role in transforming the fashion industry.
DRESS [WITH] SENSE
Our illustrated consumer guidebook, Dress [with] Sense, shares tips on how to cultivate a more conscious closet.
FRONTLINE FASHION
Redress’ online docu-series and documentaries about global sustainable fashion designers on the frontline of making fashion more sustainable.
OUR JEANS AND THE PLANET
On this interactive website, create your very own pair of jeans and decide its environmental impact at each stage of its production.
RESEARCH & INSIGHTS
With knowledge, we create impact. Discover our research work that drives best practices to create lasting change.
UBS (2021) $2.5trn industry at risk - What if consumers stop buying disposable clothes
UBS $2.5trn industry at risk - What if consumers stop buying disposable clothes. April 2021