Filtering by: Friends of the Earth
The Redress x Miele Consumer Care Challenge took our 10 EcoChic Design Award 2017 finalists on an exploratory journey into the depths of secondhand clothing bins located around Hong Kong to discover the missed potential of discarded clothes. Our 10 finalists explored how fashion designers influence a garment’s sustainability, usability and recyclability at the design stage, and were challenged to apply strategies of care, maintenance and redesign to discarded garments to bring them back to life into a show-stopping outfit in just 4 hours. They worked collaboratively with their own ‘muses’, Kate Tsui and Kayla Wong, demonstrating that with the help of Miele quality appliances, considered clothing care and creativity can keep clothes in the fashion loop for longer. The most outstanding outfit was awarded to team A, consisting of Candle Ray Torreverde, Ayako Yoshida, Kate Morris, Joëlle van de Pavert and Claire Dartigues.
Nearly 100% of textiles are recyclable. Yet everyday, Hong Kongers throw away 217 tonnes of textiles and clothing into our nearly-full landfills. Redress and KEE Club Hong Kong held a pre-Chinese New Year clothing donation drive for a cause in January 2013, collecting approximately 500kg of donations in just one day.
The 365 Challenge was a one-year secondhand clothing challenge seeing our Founder, Christina Dean, only wearing 100% dumped and discarded secondhand clothes to promote the ‘Redress it, don’t bin it’ concept. Every day from January to December 2013, Christina wore secondhand clothes, working with 12 fashion stylists, their sustainable style-kits and a huge dose of fashion activism to put secondhand clothes on the fashion frontline. The challenge was split into 12 monthly sustainable fashion themes, including capsule wardrobe, durability, repair, DIY, sustainable laundry care in order to showcase 365 inspiring ways to keep clothing waste out of landfill and in the fashion loop. All secondhand clothes were sourced with support of Friends of the Earth (Hong Kong) and TRAID (for August) and most of the clothes (except those favourites Christina just couldn't let go of!) were be sold to raise funds for Redress and Friends of the Earth (Hong Kong).
Redress and 12 of #HKFashionBloggers notorious fashionistas joined forces in an effort to rattle consumers’ wardrobes and consciousness about Hong Kong’s high textile waste rates. Did you know that on average we throw 217 tonnes of textiles into Hong Kong’s landfills everyday? Do you know how fashionably fantastic many of the clothes are that we discard?
We partnered with the KEE Club to organise a pre-Chinese New Year clothing drive to raise awareness about Hong Kong’s high textile waste rates and to divert unwanted clothing from landfill to local charities. In one day, we collected 200kg of unwanted clothing, accessories and shoes, which we later resold to raise funds for Redress and we distributed additional clothing to Christian Action and Friends of the Earth (Hong Kong).
