The majority of products made today still follow a linear model, meaning that once a product has been used for the purpose it was designed for, it gets disposed of meaning the embedded resources are lost forever. But here’s a trillion-dollar idea that Redress are 100% behind – a circular model – where products were designed so that the embedded resources are recaptured and reused to create new products, generating a cycle that goes on infinitely. Earlier this year the Ellen Macarthur Foundation and Ideo launched the Circular Design Guide. This practical guide will, without a doubt, inspire designers to ask new questions about value creation and long-term business health, and how the application of circular principles can improve enterprises. And if you are interested in what is happening in circular innovation in your backyard, check out Circul-r, an organisation highlighting amazing projects all across the world - make sure to visit their initiatives tab.
Image credit: The Circular Design Guide
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