Redress Releases FIRST EVER Children’s Comic Book about Sustainable Clothing Habits
Redress is delighted to launch today, ‘Yoyo and the World’s Coolest T-Shirt,’ a new comic book produced to help young children change their mindset toward fashion waste through prevention and transformation of fashion waste into useful products. In Hong Kong, 170 tonnes of clothing are sent to landfill every day, a waste of the labour and natural resources to produce these garments.
The book follows Yoyo, an ordinary school girl who gains superpowers when she wears her favourite T-shirt. However, eventually her shirt becomes too small and Mum decides the shirt must go… in the bin! But Yoyo, her brother and friends decide to save Yoyo’s cherished shirt and Yoyo finds that her superpowers grow when she gives her old shirt a new life!
We’ve partnered with primary and secondary schools across Hong Kong to distribute the book, currently available in English and Traditional Chinese. Redress produced the comic book in partnership with Hong Kong-based best-selling author, Sarah Brennan and illustrator Kathryn Mann, with funding from the Environment and Conservation Fund and the Environmental Campaign Committee.
Schools can order the comic book free of charge HERE. The book will be made available to the public at a later date.
Educators interested in a live virtual reading session by a member of our Redress team, renowned children’s book author Sarah Brennan or illustrator Kathryn Mann can contact Corane Chu at corane@redress.com.hk for more information!