AIGLE would rather have their Black Friday Green, and we agree. This year AIGLE is taking a stand for fashion and the planet and has a strong desire to commit together for sustainable consumption. How? By being surrounded by inspiring personalities and positive ideas. No lesson givers, no fake promises, no impossible-to-keep resolutions.
To support this vision, AIGLE are raising awareness and providing solutions through a ‘Shop and Donate’ initiative and this Black Friday, will be donating 5% of the total sales in all AIGLE Hong Kong stores and the online store from the entire day to Redress to support our critical work to cut waste out of fashion.
This initiative is also in line with Positive Impact, the brand’s commitment to leaving only its footprints behind. In October, AIGLE unveiled an ambitious plan to reduce its environmental footprint, an area where AIGLE’s authenticity is uncontested. While sustainability has been at the heart of AIGLE’s products since 1853, creating pieces that are fit ‘for all weathers and forever’, our new measures go even further, limiting the use of single-use plastics and increasing the amount of recycled and responsible materials used in their collections.
We look forward to working together with AIGLE going forward and are grateful for their support.
Find out more here: https://www.aigle.com.hk/blog/post/green-friday-2020/