Our Get Redressed Month 2024 Impact Report is out now!
Our campaign message ‘Your Clothes, Our Planet’ invited Hong Kong consumers to rethink the relationship between themselves, clothing, and the environment, and discover more sustainable ways to embrace fashion in their daily lives. Activities included a citywide clothing drive, large-scale Sort-a-thon clothes sorting event, community Sip & Shop promotion, secondhand pop-up shop, educational talks with schools and companies, citywide MTR campaign, and our first photo exhibition.
During the campaign, we collected 17 tonnes of pre-loved clothing, of which 99% was redistributed across eight key charity partners (61.3%), resale (13%, with a portion going to our summer pop-up), and responsible downcycling (24.8%).
Take a look at all the action from the month-long campaign:
Redress is grateful to all our partners who help make Get Redressed Month a reality. Thank you to our major sponsor Swire Properties Limited, as well as logistics sponsor Bolloré, silver sponsor KPMG, bronze sponsor Crystal International Group Limited, advertising sponsor MTR, reward sponsor Carbon Wallet, and exhibition venue sponsor Ztoryhome. It has been a privilege working with each of you!
Get Redressed Month will be back next year, so stay tuned for updates! If you’d like to sign up or register your interest in advance, please email info@redress.com.hk — and follow us or join our newsletter for updates!
Next up: we hope to see you at our Secondhand Winter Pop-up+ 2024!