The VF Circular Design Challenge brought together emerging fashion designers with industry professionals, disrupting an everyday fashion item by applying circular thinking. Redress challenged senior fashion students from the Shanghai International College of Fashion and Innovation (SCF College), Donghua University, in collaboration with VF Corporation to “hack” a classic hoodie with new design ideas and solutions for circularity — all within just four hours.
This past October, we invited everyone to help raise awareness of the alarming fashion waste crisis with one simple action: wearing clothes that are “as good as new”. Thanks to all companies, schools, and members from the public who participated in our first ever ‘Wear Secondhand Day’ consumer campaign!
The world is awash with unwanted clothes; over 100 billion new garments* are produced every year; and around 70% of clothes will meet their (unnecessary!) fate in landfill or incineration. To transform this, we need to keep clothes in use for as long as possible by upping our knowledge of sustainable consumer care techniques like washing, repairing, altering and redesigning.
