Hong Kong – Across the city more than 80 companies, clubs and schools, joined Redress for their first #GetRedressed Month – kicking off the charity’s goal to turn October into the official month to take action against textile waste. Just over nine tonnes of unwanted clothing was collected through the drive, which also included a series of events and educational activities designed to drive awareness and shift behaviours among the general public.
We're leading the charge in helping the Hong Kong public rethink their wardrobe waste. In partnership with laundry experts, Miele, 4.5 tonnes of clothing were collected this week after a short citywide campaign proving that consumers have no desire to throw away their unwanted clothing – of which almost 100% can be recycled. Engaging consumers on the value of keeping clothing in action for longer through better care, the clothing drive is part of our mission to expand our work to save more clothing from landfills.
