Yoyo and the World’s Coolest T-Shirt

Yoyo and the World’s Coolest T-shirt is Hong Kong’s first-ever educational comic book about sustainable fashion. Follow Yoyo and Kevin’s adventure to save their favourite super-powered T-shirt from the bin!

Overproduction and overconsumption

In this module, we’ll explore how overproduction and overconsumption causes environmental problems, and how fast fashion business models and modern marketing have encouraged unsustainable production patterns and consumption habits.

Design for Longevity

This guide focuses on factors that contribute to physical and psychological longevity with examples to guide you how to extend the active life of clothing through design.

Buying Less & Buying Better 

Learn how to be a more conscious fashion consumer by only buying what you really love or need, considering cost per wear, and doing your research on brands and products.

Ghana: Secondhand market and textile waste

In this case study, The Or Foundation explains the realities of the secondhand clothing trade in Ghana, where unsold garments often leave markets as waste that pollutes land and water.

Chile: Textile waste and illegal landfills

In this case study, designer Cris Miranda walks us through the realities of the secondhand clothing trade in Chile, where garments are often abandoned in illegal landfills scattered across the Atacama Desert.

Challenging norms in consumer behaviour

Fashion mirrors our beliefs and personalities. In this activity, you will identify the social norms that affect consumer behaviour and come up with ways to encourage positive awareness towards clothing.

Understanding purchasing habits

In this activity, you will reflect on your own purchasing habits in order to understand, as a designer, how you can influence consumers to wear and love their clothing for longer.

Packaging with Purpose

This activity aims to showcase how packaging actively contributes to enhancing consumer engagement with the brand and its values. It is part of the ‘REUSE’ circular strategy, with a focus on designing for longevity.

Reinventing Discarded Clothing into Wardrobes

Redress’ Founder, Christina Dean visits a textile recycler in China to reuse unwanted clothes alongside fashion stylist Janet Ma, who injects sustainable consumer care techniques to recreate the waste.