Our Jeans and the Planet

On this interactive website, ‘create’ your very own pair of jeans and see its environmental impact while learning about innovations that are transforming fashion sustainability.

Low waste design

This activity aims to find systematic, commercial solutions for pre-consumer waste. It is part of the ‘REMAKE’ circular strategy, with a focus on designing for Low Waste.

Challenging norms in consumer behaviour

Fashion mirrors our beliefs and personalities. In this activity, you will identify the social norms that affect consumer behaviour and come up with ways to encourage positive awareness towards clothing.

How ‘Recyclable’ is your Wardrobe?

Labels are the key to knowing whether a garment can be recycled. In this two-part project, you will first discover what your clothing labels reveal, then re-design them to improve recyclability.

Understanding purchasing habits

In this activity, you will reflect on your own purchasing habits in order to understand, as a designer, how you can influence consumers to wear and love their clothing for longer.

Exploring approaches to upcycling

In this group activity, seek out new ways in which scraps of fabric can be upcycled into exciting new surfaces, weights, colours, and textures.

Packaging with Purpose

This activity aims to showcase how packaging actively contributes to enhancing consumer engagement with the brand and its values. It is part of the ‘REUSE’ circular strategy, with a focus on designing for longevity.