We want to redress — i.e. “to remedy and set right” — fashion. So we’re working at the heart of fashion, with fashion consumers, who each have influential responsibilities in how we buy, wear, care and pass on our clothes. Consumers are driving a booming industry with our fashion spending:

• Around 100 billion apparel items are produced each year, approximately doubling from 2006, and the majority of this is landfilled or burned within one year of production.2
• The fashion industry globally is an estimated $2.5 trillion annual business, representing approximately 3% of global gross domestic product.1